The question is, what are we speaking about when we consider the concept “Upbeat NeoPop?”
We have traveled a great distance since the emergence of Pop Art in the late 1950’s and 1960’s. A rich and exiting journey through Neo -Romanticism in Britain and Abstract Expression in America led the way to the early days of Pop. We now exist in the epoch of NeoPop.
It began with the reinterpreting of previous conceptions that related to Pop Art. Links between certain antecedent and existing styles were and are being forged. We have been hurled up onto a new plateau of knowledge and understanding where we are beginning to experience a new kind of communication. Our pioneer days are over and exciting new concepts are part of our being. For example ‘Superflat’ introduced to us by Takashi Murakami in Japan, Romero Britto a NeoPop heavy weight in America, Jeff Koons’ new brand of Pop fusing fun and fantasy in his series ‘Easy fun-Ethereal’ engage us in our celebration.